About
I seek the exceptional in all that I do.
Whether it is discovering how to unlock your brand or experiencing nature for myself, I want to enjoy all that I do. This path has helped me to provide deep unlocks in all my work.
I've spent fifteen years making big companies money. At General Motors I took a merchandise program that had gone unmanaged for years to 85% month-over-month growth. I cut content production costs 70% with an AI model nobody there had built before. At Overland Expo I cut GMC's booth in half, spent less, and grew hand-raisers 30% by borrowing four partners' booths.
Before GM, I turned underperforming accounts into $7M at Symphony Talent and helped position Digital Roots for acquisition.
The pattern never changed: find what's stuck, get creative with what's already there, and move the number. Edooce does that for companies that can't hire me full time.
The record
Five kinds of stuck, fixed before
How I work
One operator. One machine.
I do
The diagnosis · the strategy · every call with your team · the final say on anything that ships
The machine does
Research · first drafts · production · weekly reporting. That's why a fix takes 90 days, not 9 months.
I run my own DTC brand, so I spend my own money the way I'll spend yours.