Your Brand Promises one thing.

Your customers experience another.

That Gap is where you’re losing out on Revenue.


For founder-led and mid-market teams who feel it and want a senior, diagnostic-first read on why

No pitch, just a read on fit

A black and white image featuring the Porsche crest logo, which includes a shield with a prancing horse and the word 'Porsche' at the top.
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GM logo in black on a dark background.

20 Years Inside Fortune 500 CX

A person in a black jacket and black hat taking a photo of a Nike drone with a camera, while outdoors near a concrete building with metal stairs.
Pure Michigan logo with a black background and stylized text.
Ford Motor Company Logo representing work done for in the past
PNC Bank Logo representing work done for in the past
Florida Hospital Logo representing work done for in the past
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THE GAP, MEASURED

68%

68%

The percentage of customers describe your brand promise differently than your leadership team does.

We deliver with well-rounded strategies that fulfill the core needs to drive greater customer experiences - leading to higher sales
— Bryan Willmert

edooce - to bring out.

From the Latin root meaning to draw forth, to lead out, to reveal what’s already there. Twenty-plus years finding the truth inside customer experiences operate at scale, then designing what makes it stick

Diagnose. Sprint. Retain.

01 - DIAGNOSE

CX Growth Diagnostic

A ranked gap map - where the promise breaks, and what it's costing you. 

02 - SPRINT

CX Sprint

the step where the gap actually closes

03 - Retain

CX Advisory Retainer

Holds the new standard. Finds the next gap first. 

Let's Talk

Let's Win

Let's Talk ⦁ Let's Win

Can a customer state your promise in one sentence?